In order to increase and strengthen their footprint in the automotive market, manufacturers Nissan and Renault have decided to forge a new synergy. This alliance between the two manufacturers is focused on development axes following the achievements and new challenges to be met in the automotive world.
Renault and Nissan: a dream team
The reputation of these two automotive giants is known through numerous models that make headlines in the market. The model Nissan NV 400 has indeed experienced great success and proves to be an ergonomic utility vehicle, adaptable to all needs.
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The collaboration between the two giants is not new. Already, the Sandouville plant of Renault Trafic is the assembly site for Nissan’s NV300 model. Nissan also uses the architecture of Renault Master as a production model in its Basty plant in France. Meanwhile, Nissan’s expertise in pickups is utilized by Renault to design one of its Alaskan models at the manufacturing site of the Nissan Navara in Barcelona.
The collaboration between the two giants dates back to 2014, during the time of Carlos Ghosn, which saw the creation of four common divisions – engineering, manufacturing, human resources, and purchasing, with the beginnings of the merging of quality functions and cost control.
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It is therefore planned, for the sake of prosperity, sales stimulation, and increased synergies, that the two manufacturers will establish a new collaboration with Mitsubishi Motors, said Carlos Ghosn in 2014.
In this same vein, the CEO of Mitsubishi had indeed stated that the group and its new parent company are planning a joint production of pickups in Southeast Asia.
Some details of the new synergy between Renault and Nissan
This new division, which will be created on April 1st, will be led by the current head of Renault’s commercial vehicles division, Ashwani Gupta, who will also manage Nissan’s SUV Patrol and Armada platforms.
Among other objectives targeted by this collaboration, we have the preservation of the identity of both brands, the development of greater synergies, the optimization and development of cross-manufacturing and production, growth and sharing of technologies, cost reduction, and maximization of economies of scale.
This will indeed involve the creation of a joint Renault-Nissan utility vehicle division that will accelerate sales and synergies between the two giants.
Notably, there is a probable arrival of a new platform at the Renault site in Maubeuge, which would host a future Nissan utility vehicle. The collaboration between Nissan and Renault encourages other collaborations, with the recent integration of Mitsubishi last October into the synergies serving as a tangible example.